Your choices matter. Join the millions of us choosing vegan because it’s the most powerful decision we can make for animals, health and the planet.

The counters below show the numbers killed by animal agriculture since you loaded this page.


Land = farmed animals; water = sea life. Now has never been a better time to go vegan.

“If you think you’re too small to make a difference, try sleeping with a mosquito in the room”

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Thanks for being the change.

Recommended ‘Must sees’

New vegan, these documentaries are for you.

The Game Changers (Netflix and online)
1 hour 25 mins

Great documentary showing the amazing feats made possible by a plant-based diet. Backed by some big names – Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, James Cameron – entertaining, informative and busts quite a few myths.

Probably the most powerful speech you’ll ever hear.

Similar Speeches include: Philip Wollen, James Aspey (see links here)

Cowspiracy (Netflix)
1 hour 30 mins

Check the website here: cowspiracy.com

Shows the true destruction of animal agriculture and what it does to our environment and planet. A must see for environmentalists. 

What The Health (Netflix)
1 hour 32 mins

Or on the web, here.

Shows the truth of what animal products do to children’s and adults’ health.

Similar videos include: Forks Over Knives, Vegucated (see links here)

Shopping haul veganized

Visit the chilled, frozen, ‘free from’ sections in your supermarket or buy online.

click: Ocado.com (search for ‘vegan’ on the site)

click: The Vegan Kind online supermarket

Milk, cream = Oatly! (Barista edition) and soy cream are great for hot drinks. There are many varieties of plant milks so you’ll find one to suit your taste. Most are fortified with vitamins, calcium and iodine without the baggage and cruelty associated with dairy.  Switch your plant milks around whenever you fancy: oat, hemp, soya, almond. See viva! for guides on going dairy-free.

Butter = Flora buttery, Vitalite Dairy Free.

Ice cream = supermarket own brand dairy free ice cream lollies or ice cream (‘free from’ frozen section). Magnum, Ben & Jerry’s, Haagen Dazs, Swedish Glace also have dairy-free ice creams. Booja Booja has a few ingredients!

Sausages/burgers/meat replacements = Linda McCartney sausages (glaze with a little sweet chilli at the end). Linda McCartney quarter pounder vegan burgers (serve with vegan mayo). You might also like the crispy duck free and chicken pieces in wraps. Supermarkets also do vegan meats (free from chilled and frozen sections). This Is not bacon and This is not chicken are great alternatives.

Nuggets / Chicken free slices = Vegetarian Butcher, M&S Plant Kitchen do great tasting nuggets. Quorn chicken / turkey slices are good for sandwiches and wraps.

Fingers = Bird’s Eye veggie fingers, vegan prawns & scampi (frozen section)

Chocolate = NoMo, Vego, Balance dark chocolate, Lordy Lord dark chocolate with cocoa nibs, Morrisons free from chocolate buttons (you can also find ethical chocolate from animal aid website). Some supermarkets also do dairy free chocs!

Yoghurt, custard, dessert = Alpro and any dairy-free own brand versions. Alpro dark chocolate dessert is great for chocoholics.

Eggs = Check out egg free replacements and scrambled silken tofu.

Cheese = Might be in the ‘Free from’ chilled section or in the cheese section. Violife sliced and grated cheese. Tesco Vegan Red Leicester is a mid strength cheese. Applewood vegan cheese, available from Asda, is great if you like a smoky taste. There are so many vegan cheeses now available, just pick one you like!

Mayo – a few vegan versions available, including Hellman’s!

Hash browns, beans, every vegetable, fruit, nut and seed is vegan!

Also popular

Because you’re looking into veganism, these documentaries and films may be of interest to you.

Okja (Netflix)
2 hours

The story of a giant pig named Okja who carries the weight of the world on his shoulders and the girl who’ll do anything for him: funny, heartwarming, with many twists and turns.

Similar films: Babe, Free Willy, Ferdinand

Simon Amstell’s hilarious mockumentary about a vegan future and how younger generations would view our old meat eating habits. Find it on BBC iPlayer.

Find out the hidden truth about British animal farming.

Why be vegan? 

Million Dollar Vegan is a resource for those interested in climate change, with practical advice and tips to help protect future generations.

Short video summarising the benefits of veganism without anything nasty.

Why vegan? A very quick background for those who prefer to read rather than watch, presented by govegan.org.uk

The rest of our website is split into sections so you can explore further:

We’d love to hear your suggestions, contact us.